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This company operates as a platform connecting consumers with local businesses. Its core service involves user-generated reviews, ratings, and photos for a vast array of businesses, primarily restaurants, but also extending to home services, health and beauty, and more. The company generates revenue through advertising services offered to these businesses, including featured business profiles, advertising campaigns, and booking tools. It competes in the online local advertising and business discovery sector, a crowded space with players like Google, Facebook, and other review sites. Yelp's market position is characterized by its established brand recognition for consumer reviews and its efforts to evolve into a more transactional platform, facilitating reservations and service bookings. The company aims to be the go-to resource for consumers seeking to find and engage with local businesses.
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