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Truist Financial Corporation is a prominent American bank holding company. It operates within the diversified financial services sector, offering a comprehensive suite of banking and non-banking products and services. The company was formed through the merger of BB&T Corporation and SunTrust Banks in December 2019, creating one of the largest U.S. bank mergers in over a decade. Truist provides a wide array of solutions including commercial and retail banking, credit cards, mortgages, wealth management, investment banking, and insurance. Its primary target markets include individuals, small businesses, and corporations across the United States. The company's strategic focus is on leveraging technology and a client-centric approach to deliver integrated financial services. It holds a significant market presence, particularly in the Southeastern United States, and is a key player in the regional and national banking landscape.
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