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SmartFinancial Inc. is a bank holding company operating primarily in the southeastern United States. Its core business revolves around providing a comprehensive suite of financial products and services through its wholly-owned subsidiary, SmartBank. The company targets both individual consumers and small to medium-sized businesses. SmartBank offers traditional banking services including checking and savings accounts, certificates of deposit, and money market accounts. Loan products are a significant focus, encompassing commercial real estate loans, small business administration loans, residential mortgages, and consumer loans. The company also provides treasury management services to business clients. SmartFinancial Inc. operates within the highly competitive community banking sector, differentiating itself through a customer-centric approach and a focus on local market knowledge. Its strategy emphasizes organic growth and strategic acquisitions to expand its geographic footprint and service offerings.
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