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This company operates in the fast-casual restaurant sector, specializing in high-quality burgers, crinkle-cut fries, shakes, and other American comfort food. Founded in 2001 as a hot dog cart in Madison Square Park, New York City, it has since expanded globally. Its core offerings include its signature ShackBurger, various chicken sandwiches, vegetarian options, and a range of milkshakes. The brand emphasizes fresh, high-quality ingredients and a modern, approachable dining experience. While competing with numerous fast-food and fast-casual chains, it has carved out a niche by focusing on premium ingredients and a distinct brand identity that appeals to a demographic seeking a more elevated fast-casual option. The company operates company-owned and franchised locations across the United States and internationally.
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