Prog Holdings Inc. PRG / RIG Stock
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Volume: 2026-02-17
Aggregate Volume: 247 Days
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What is Prog Holdings Inc.?
Prog Holdings, Inc. operates primarily in the rent-to-own sector, offering furniture, appliances, electronics, and computers through a network of company-operated and franchised stores. The company's core business model provides consumers with flexible payment options for essential household goods, catering to individuals who may not qualify for traditional credit or prefer not to make large upfront purchases. Its primary brands, Rent-A-Center and Acceptance Now, serve distinct market segments. Rent-A-Center focuses on traditional brick-and-mortar retail, while Acceptance Now operates within third-party retail stores, expanding its reach. This dual approach allows Prog Holdings to capture a broad customer base seeking affordable access to durable goods. The company's market position is characterized by its established brand recognition and extensive store footprint within the rent-to-own industry, a segment that has shown resilience due to its accessible credit offerings.
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