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This American company operates within the powersports industry, designing, engineering, manufacturing, and marketing a diverse range of recreational vehicles and related products. Its portfolio is segmented into Off-Road Vehicles (ORV), including popular ATV and side-by-side models catering to both recreational and professional users; Snowmobiles, a core offering for winter enthusiasts; and Marine, which encompasses a variety of boats. The company holds a significant market share in its key segments, particularly in ORVs and snowmobiles, where it is recognized for innovation and performance. Polaris Inc. also offers aftermarket parts, apparel, and accessories, further solidifying its brand presence. Its products are sold through a network of dealers across North America and internationally, serving a broad customer base seeking adventure and utility in outdoor and marine environments. The company's strategic focus involves expanding its product lines and enhancing its digital capabilities to reach a wider audience.
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