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This company operates within the apparel and accessories sector, focusing on the design, sourcing, manufacturing, and marketing of branded apparel and footwear. Its portfolio encompasses a diverse range of lifestyle brands catering to various consumer segments. Key brands under its umbrella include Tommy Bahama, known for its premium resort wear and home furnishings; Lilly Pulitzer, a vibrant and preppy women's fashion brand; and Southern Marsh, which offers classic American sportswear. Oxford Industries also holds interests in footwear and accessories through brands like Duck Head. The company's strategy involves leveraging the distinct identities of its brands to reach targeted demographics. It manages its operations through a combination of direct-to-consumer channels, including retail stores and e-commerce, as well as wholesale distribution to a wide network of retailers. This multi-channel approach allows it to maintain strong brand presence and accessibility across different markets.
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