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Kontoor Brands Inc. operates within the apparel and footwear industry, focusing on the design, manufacturing, and marketing of branded products. The company is a leading global lifestyle apparel company. Its portfolio includes well-recognized brands such as Wrangler and Lee, which are primarily associated with denim and casual wear. Kontoor also owns the Timberland brand, known for its iconic boots and outdoor-inspired apparel and footwear. These brands cater to a broad consumer base seeking quality, comfort, and style in their everyday clothing and footwear. Kontoor Brands holds a significant market position, particularly in the denim and casual apparel segments, with a long history and established brand loyalty. The company's strategy involves leveraging its strong brand equity, expanding its global reach, and driving innovation in product development and sustainability. Its products are distributed through various channels, including wholesale partners, its own retail stores, and e-commerce platforms.
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