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Klarna Group plc operates as a leading global payment and shopping service provider. The company is a prominent player in the financial technology (fintech) sector, specifically within the buy now, pay later (BNPL) segment. Klarna offers consumers flexible payment options at online checkouts, allowing them to purchase goods and services and pay for them over time, often in interest-free installments. Its core offerings include instant payment solutions, installment plans, and a shopping app that aggregates retailers and provides personalized shopping experiences. The company aims to simplify online shopping and provide consumers with greater financial control. Klarna competes in a rapidly growing market with other BNPL providers and traditional payment processors, positioning itself as a key facilitator of e-commerce transactions.
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