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This company operates as a franchisor of restaurants in the casual dining sector. Its core business involves developing, managing, and supporting a portfolio of well-established restaurant brands. The company's primary brands are Applebee's Neighborhood Grill + Bar and IHOP. Applebee's is known for its American cuisine and neighborhood gathering atmosphere, while IHOP is recognized globally for its breakfast specialties, particularly pancakes. The company's revenue is primarily generated through franchise fees, royalties based on sales, and other related charges. It plays a significant role in the quick-casual and casual dining industry, providing a framework and support system for its franchisees to operate successful locations. With a substantial number of franchised restaurants across the United States and internationally, the company holds a notable market position within its segment of the restaurant industry. Its business model relies on the continued success and expansion of its branded restaurant concepts.
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