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This company operates in the apparel retail sector, focusing on the plus-size women's fashion market. It designs, sources, and sells a wide range of clothing, intimates, and accessories. The brand caters to a demographic that has historically been underserved by mainstream fashion retailers, offering trendy and fashionable options. The company's primary offerings include dresses, tops, bottoms, outerwear, lingerie, and activewear, all specifically designed for plus-size women. They operate through a multi-channel strategy, encompassing both physical retail stores and a significant e-commerce presence. This approach allows them to reach a broad customer base. Their market position is characterized by a commitment to inclusivity and style within the plus-size segment, aiming to empower their customers through fashion.
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