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This company operates within the financial services sector, specifically focusing on insurance and retirement solutions. It serves middle-income Americans through a multi-brand strategy. The core business revolves around providing life insurance, accident and health insurance, and Medicare supplement insurance. Additionally, the company offers a range of annuity products designed for retirement income. Its primary brands include Colonial Penn, Bankers Life, and Washington National. The company's market position is characterized by its focus on a specific demographic and its direct-to-consumer and agent-based distribution models. It aims to provide accessible and understandable financial products to a broad segment of the population seeking financial security and retirement planning.
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