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This company operates a fast-casual restaurant chain specializing in burritos, burrito bowls, tacos, and salads. It is a prominent player in the quick-service restaurant industry, offering a menu focused on fresh, high-quality ingredients. The business model emphasizes a customizable ordering experience, allowing customers to select their own protein, toppings, and salsas. Key products include their signature barbacoa, carnitas, chicken, and steak options, alongside vegetarian and vegan choices. The company has established a strong market position by differentiating itself through its commitment to "food with integrity," often highlighting its use of naturally raised meats and organic produce. This focus on ingredient sourcing and quality has resonated with a significant customer base seeking healthier and more transparent fast-casual dining options. Chipotle Mexican Grill, Inc. is a widely recognized brand within the United States and has expanded internationally.
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