BRC Inc. BRCC / PRCL Stock

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Asset BRCC / PRCL

Latest Price 48.531

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Volatility % 10.66%

Win Rate % 50.2%

CAGR % +223.10%

Best Day % +61.12%

Worst Day % -51.11%

Max Drawdown % -68.39%

Period High 66.13

Period Low 13.39

From High % -30.5%

From Low % +243.2%

Sharpe Ratio 0.08

Days >Avg % 38.9%

Total Volume 4,301,556,724

Volume: 2026-02-17

Aggregate Volume: 247 Days

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What is BRC Inc.?

BRC Inc. operates within the coffee and convenience services industry. The company is primarily known for its brand, Black Rifle Coffee Company, which offers a wide range of coffee products. These include roasted coffee beans, ground coffee, and ready-to-drink beverages. Beyond coffee, BRC Inc. also provides merchandise, such as apparel and accessories, often with a patriotic and veteran-focused theme. The company's business model emphasizes direct-to-consumer sales through its e-commerce platform, alongside a growing network of physical caf�s. BRC Inc. positions itself as more than just a coffee provider, aiming to build a community around its brand values. Its market strategy targets consumers who appreciate high-quality coffee and resonate with its brand identity, which often includes an emphasis on American patriotism and support for veterans and first responders. This unique positioning helps differentiate it in the competitive coffee market.

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