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Associated Banc-Corp operates as a bank holding company for Associated Bank, National Association. This financial institution is primarily engaged in providing a comprehensive range of banking and financial services to individuals, small to medium-sized businesses, and larger corporations. Its core offerings include commercial and retail banking, wealth management, and insurance services. The company's product suite encompasses deposit accounts, various loan products such as commercial real estate loans, commercial and industrial loans, and consumer loans, along with mortgage services. Associated Banc-Corp also offers wealth management solutions including trust and investment services. It competes in the regional banking sector, with a significant presence in the Midwest United States, particularly Wisconsin, Illinois, and Minnesota. Its market position is characterized by its focus on community banking principles combined with a growing emphasis on digital services and business lending.
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