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Armstrong Flooring Inc. is a manufacturer and marketer of resilient flooring products. The company operates within the building materials and home furnishings industry, specializing in residential and commercial flooring solutions. Its product portfolio includes luxury vinyl tile (LVT), vinyl composition tile (VCT), sheet vinyl, and laminate flooring. Armstrong Flooring serves a broad customer base, including retailers, distributors, contractors, and builders. The company has a long-standing presence in the flooring market, historically recognized for its brand name. It competes with numerous domestic and international flooring manufacturers. The business is sensitive to macroeconomic conditions, particularly housing starts and commercial construction activity, as well as consumer spending on home renovation and new construction. The company's market position is influenced by product innovation, pricing strategies, and distribution network efficiency.
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