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Bath & Body Works, Inc. operates in the consumer discretionary sector, specifically within the personal care and home fragrance retail industry. The company designs, manufactures, and markets a wide array of branded personal care, home fragrance, and gifting products. Its core offerings include lotions, soaps, body washes, candles, diffusers, and specialty items. The company's primary sales channels are its own retail stores, both physical and online, as well as wholesale partnerships. Bath & Body Works is a dominant player in its market, known for its strong brand recognition, extensive product development, and seasonal merchandising strategies. It competes with other specialty retailers, mass-market beauty brands, and online beauty platforms. The company targets consumers seeking affordable luxury and self-care products, often emphasizing sensory experiences and gifting occasions.
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